SEQUEL Software, formally Advanced Systems Concepts, is a subsidiary of Help/Systems. After unsuccessfully trying to integrate SEQUEL into the Help/Systems identity, it was decided to reform SEQUEL into a separate visual entity. I was tasked with not only redesigning the logo, but the letterhead, training items (hence the Education version), business cards, etc. In fact, the Help/Systems CEO liked the new identity so much, she decided to make SEQUEL into a separate company legally as well.
Going along with the whole “old stuff from summer camp” theme, I gave the logo with a retro, weathered look. It suggests a stamp, perhaps a merit badge, or a circular, emblem-type logo which were quite stylish in the 40’s and 50’s.
The rest of the Camp Help/Systems swag can be found here.
This logo was created for a fashion event in Minneapolis. It was supposed to be geared towards young, fashion-obsessed women, so I gave it a clean trendy feel, but with a slightly softer, more feminine spin on the sleek ultra-modern “nightlife” look. The event itself, unfortunately, never happened, making this a phantom logo. Which makes it sound like a Scooby Doo villain. Anyway, I’ve actually used a part of this logo elsewhere. I needed to draw a fireball for a t-shirt design, so I just re-purposed the girl’s hair–how’s that for recycling?
