SEQUEL Software, formally Advanced Systems Concepts, is a subsidiary of Help/Systems. After unsuccessfully trying to integrate SEQUEL into the Help/Systems identity, it was decided to reform SEQUEL into a separate visual entity. I was tasked with not only redesigning the logo, but the letterhead, training items (hence the Education version), business cards, etc. In fact, the Help/Systems CEO liked the new identity so much, she decided to make SEQUEL into a separate company legally as well.
